30 September 2008

CAM-Do Spirit

Celtx, the free, open-source media creation software (that I've posted about before) is issuing the Celtx Against Malaria Students Challenge. Snip:

We're challenging high school, university, and film school students across the planet to create media that educates the public about malaria and inspires others to donate $5 to buy a life-saving malaria bednet.

From October 1st to December 31, 2008 use Celtx to create a video, film, ad, comic book, stage play, podcast, video game, music video, machinima - anything that you think will draw attention to malaria bednets and encourage others to make a donation.

On January 15th, 2009, Against Malaria will select 3 projects whose creators will receive the honor of determining the countries of distribution for 5,000 malaria bednets... Plus, one or more of the projects will be linked to and promoted on the Against Malaria site.

Also, we'll tally up the donations made between October 1st and December 31st and the school with the most individual donators will be awarded a high definition video camera courtesy of Celtx!

Open source tools can be a very viable option for non-profits and NGOs as they can really level the playing field in terms of functionality at little to no cost. Sure, they may require a little extra care and feeding, but the results are worth the effort.

Stating the obvious, but in a media saturated world, you need to stand out from the background noise in you want to be heard. Well-produced PR is a good move in that direction, and Celtx can be the first step.


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